Privacy policy

Last Updated: April 21, 2025

Middles Creative LLC ("Middles," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, and protect your personal information when you use our website and services.

 

 

1. INFORMATION WE COLLECT We may collect the following categories of personal information:

  • Identifiers: Name, email, shipping and billing address, phone number, IP address

  • Payment and Commercial Data: Order history, purchase information (processed by Shopify or PayPal), product preferences

  • Internet Activity and Device Information: Browser type, referring URLs, session duration, page views, cookies, and analytics

  • User Content: Reviews, wishlists, favorites, communications sent to us

  • Geolocation Data: General location from IP address or mobile device, if applicable

  • Other Information You Provide: Through contact forms, customer service, surveys, or other interactions

We may also combine this information with third-party data (e.g., ad platforms or social media sites), which we will treat as personal data.

 

 

2. HOW WE COLLECT INFORMATION

  • Directly from you when you place an order, subscribe to emails, or use our forms

  • Automatically through cookies, web beacons, Meta Pixel, Klaviyo, Google Analytics, and other tracking tools

  • From third-party services (such as Shopify, PayPal, or ad platforms)

We use both session and persistent cookies to enhance site functionality, analyze usage, and serve personalized ads. Third parties may collect data over time and across different websites to deliver targeted advertising. This type of cross-site tracking may constitute a “sharing” of personal information under California law.

 

 

3. HOW WE USE YOUR INFORMATION We may use your information to:

  • Process transactions and deliver orders

  • Enable wishlist and saved product features

  • Communicate with you (e.g., order confirmations, support, promotions)

  • Serve personalized ads and content

  • Analyze usage for performance and marketing effectiveness

  • Prevent fraud and maintain security

  • Comply with legal obligations

Marketing Emails: By opting in at checkout or elsewhere on the site, you consent to receive marketing emails from us. You may unsubscribe at any time using the unsubscribe link included in each email.

We do not sell your personal information.

 

 

4. SHARING OF INFORMATION We may share information with:

  • Service Providers: Payment processors, fulfillment partners, analytics providers, advertising networks

  • Marketing and Ad Partners: Google, Meta (Facebook/Instagram), Klaviyo, and others to deliver tailored content

  • Legal or Compliance Purposes: To comply with legal obligations or defend our rights

All third parties are required to protect your data and only use it for designated purposes.

 

 

5. USER-GENERATED CONTENT Any reviews or comments submitted to the site are considered public. Please avoid posting personal or sensitive data. User content may appear publicly and be indexed by search engines.

 

 

6. YOUR PRIVACY RIGHTS Depending on your location, you may have the following rights:

  • Right to access and know what personal data we collect

  • Right to delete your personal data

  • Right to correct inaccurate data

  • Right to opt-out of behavioral advertising and tracking

  • Right to data portability

To exercise these rights, email us at: hello@middlescreative.com. We aim to respond to verified consumer requests within 45 days.

 

 

7. CALIFORNIA PRIVACY NOTICE (CCPA) California residents have the right to:

  • Know what categories of data we collect

  • Request access to or deletion of personal data

  • Opt out of the “sharing” of data for cross-site behavioral advertising

  • Not be discriminated against for exercising their privacy rights

We do not sell personal information. For more information or to submit a request, email hello@middlescreative.com.

Notice at Collection: At the time of collecting your data (e.g., during checkout), we provide a notice informing you of the categories being collected and the purposes of use. This includes cookies, email addresses, and purchase details for order processing and marketing.

 

 

8. COOKIES, TRACKING, AND AD CHOICES We use cookies and similar technologies for essential functions, analytics, personalization, and advertising.

You can opt out or manage your preferences:

Do Not Track (DNT): We currently do not respond to DNT signals due to industry standard limitations.

 

 

9. DATA RETENTION We retain order and interaction data for at least 5 years or as long as required by business or legal needs. We will delete or anonymize data upon request, subject to verification and applicable legal exceptions.

 

 

10. SECURITY We use commercially reasonable technical and administrative safeguards to protect your data. However, no method of internet transmission or storage is completely secure.

In the event of a security breach that affects your personal information, we take immediate action to:

a) Contain and investigate the breach;

b) Assess the nature, scope, and impact of the affected data;

c) Take necessary steps to remediate and prevent further unauthorized access; and

d) Notify affected individuals and relevant authorities.

If we determine that your personal information has been compromised in a manner that poses a significant risk of harm, we will notify you:

a) Without unreasonable delay, typically within 72 hours of discovery, subject to law enforcement needs and the time required for thorough investigation;

b) Via email, using the email address associated with your account or order;

c) With clear information about what happened, what information was involved, what we are doing about it, and what you can do to protect yourself; and

d) With resources and steps to help mitigate potential harm.

In certain circumstances, we may also be required to notify regulatory authorities or consumer reporting agencies, in accordance with applicable laws. We maintain a written incident response plan that is regularly reviewed and updated to ensure prompt and effective handling of any data security incidents.

For California residents, this notification process complies with the requirements of the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).

 

 

11. INTERNATIONAL USERS By using our Services, you acknowledge that your data may be processed in the United States. We comply with applicable international data protection laws to the extent required.

 

 

12. THIRD-PARTY LINKS Our site may link to other websites or services. We are not responsible for their privacy practices. Please review their privacy policies before interacting.

 

 

13. CHILDREN'S PRIVACY Our Services are not intended for children under 13. We do not knowingly collect personal data from children.

 

 

14. ACCESSIBILITY We are committed to making our website accessible to everyone. If you encounter any issues, contact hello@middlescreative.com and we’ll assist you.

 

 

15. CHANGES TO THIS POLICY We may update this Privacy Policy periodically. Updates will be posted on this page with a revised "Last Updated" date.

 

16. CONTACT US Email: hello@middlescreative.com